About Us!

At LAAD, every thread tells a story — of childhood wrapped in love, softness, and timeless charm.

Born out of a mother’s nostalgia and a designer’s heart, LAAD India celebrates the little moments that make growing up magical.

We craft hand-embroidered clothing for children and moms, using gentle, breathable fabrics like cotton, linen, and Chanderi that care for delicate skin. Each piece is lovingly made in our small Delhi studio — not mass-produced, but handcrafted with emotion and intention.

Our designs draw inspiration from memories — grandmother’s trunk, garden picnics, bedtime tales, and the pure joy of discovery. Characters like Kaku the Bunny, Ella the Deer, and Midnite the Tortoise live in our stitches, carrying a touch of whimsy and warmth to every garment.

At LAAD, we believe in slow fashion — made to be cherished, shared, and remembered. Whether it’s a festive kurta, a birthday dress, or a cozy co-ord, each outfit becomes a keepsake of childhood — soft, sentimental, and full of love.

Because for us, it’s not just clothing.

It’s a LAAD in every touch. 🤍